The impact of videos on Digital Marketing is getting stronger and stronger.
In today’s article, you will discover the necessary measures to take before, during, and after a broadcast to maximize the reach of your Facebook Live videos.
The social network Facebook, through “Facebook life”, responds to the current demand for visual content by allowing Internet users to broadcast live videos.
However, for a commercial purpose, you have to know how to get customers and also improve your brand reach using Facebook videos.
The Facebook social network, through Facebook live, responds to the current demands by all
Here are 10 tips to help optimize your Facebook Live videos.
This article will explore helpful tips on how to optimize your Facebook Live videos and win new customers.
Facebook Live is not used for companies alone but also for freelancers such as independent trainers or consultants to make themselves known and attract new prospects.
To find customers, you immediately think of using social networks like Linkedin. However, Facebook and in particular the Facebook Live functionality can have the same purpose. It all depends on your target.
Indeed, when you make a Facebook video, whether it is broadcast through your business page or your personal profile, your objective is commercial:
- You wish to make known your expertise and your services (training, consulting, etc.),
- You encourage your audience to visit your website to discover your offers.
Facebook live is an effective means that allows you to stand out from the competition to meet an objective of notoriety and action.
However, you must know how to use this tool in a relevant and professional way in order to achieve your objectives.
1. Check your internet connection
This may seem basic to you… but nevertheless, it is essential.
If your connection is poor, you will confuse your audience and lose credibility.
My advice : if you connect via Wi-Fi, place yourself in a place with a strong signal to avoid an unpleasant surprise.
2. Test your video with the “me only” option
In the privacy settings, before streaming, you can choose who can see your videos. You have the choice between making it public or making it private.
In the private mode, the video can be seen by your friends, certain friends or only by you.
At first, we advise you to put the option “me only” in order to test the sound and the image of your video.
Your goal is to be professional. Once the video has been made public or private and therefore visible only to your friends, you no longer have the right to make mistakes.
3. Communicate upstream on your Facebook Live
Use your business page, your personal account or your website to inform your customers of your Facebook live by giving them the date and time of the appointment.
You can also launch a teaser to grab the attention of your customers.
Another possibility is to create an event on Facebook. This is a way to know the number of participants in advance. Plus, they’ll get a reminder notification on your Facebook Live day.
Also share to your other accounts on social media platforms.
4. Introduce yourself multiple times
This point is particularly relevant when your video is made public.
Your viewers do not know you, and do not know what you are going to talk about.
Also, be aware that since your video is live, the viewer is intervening on the video the very moment you speak.
If you only introduce yourself at the beginning, Internet users arriving gradually do not necessarily know who you are.
Be careful not to take yourself back and not to introduce yourself every 2 minutes.
My advice : introduce yourself, for example, 3 times during your Facebook live.
5. Show aesthetics
When your users browse their newsfeed, they can see your video without sound. The latter only triggers when the viewer clicks on the video.
So, to attract your customer, have a video with aesthetics .
If you use screen sharing, for example, your PowerPoint presentation or other presentation tool should be crisp, clear, and readable .
If you opt for the selfie mode, be dressed appropriately according to the subject of your video.
Also favor a clear and neutral background that brings brightness and also allows the viewer to follow you well without being disturbed by other elements in the field of vision.
According to 30% of Internet users stop watching a video after 30 seconds .
You must therefore be impactful and capture your customer’s attention very quickly.
Facebook takes into account several components to judge the effectiveness of your video on Internet users.
For example, turning on the sound or going to full screen are factors that show interest in your video.
Facebook counts the number of viewers who have performed these actions. If the number is large, you have a better chance of the video appearing in a newsfeed.
6. Create interaction
The major aim of live videos is to interact instantly with your prospects.
Thus, you must place yourself in the position of a conductor.
It’s up to you to encourage your viewers to comment, like and share the video. The more your post is liked and shared, the higher your Facebook video will rank and appear in users’ News Feed.
So, ask your viewers if they have any questions. Do not hesitate as soon as you see a comment to take a little time to answer it.
My advice : call users by their first name. This creates an intimacy between you and your viewers. Be careful not to become familiar either, you must remain professional above all else.
If you use Facebook via your mobile phone, ask a relative, who is familiar with the subject covered in the video, to respond to comments beforehand.
Indeed, on mobile, moderation is more complicated and you have much less visibility.
Also, don’t forget the call to action.
7. Build customer loyalty in the short and long term
In addition to asking them to like the video or react by leaving a comment, don’t hesitate to ask your viewers to subscribe to live notifications.
To do this, they just have to click on the small arrow pointing down and choose the option “activate notifications”. Again, they are notified with each notification on your video if they can no longer continue to follow it live.
Another request you can make to your target is to like your Facebook page if you have one. This way, your viewers stay informed of your news.
8. Put a link in the description of your live
In your description, add a link that Facebook users can go to.
Do not hesitate to add the link of your website or your training platform to make yourself known to your community.
9. Broadcast your video as long as possible
Although a video can last up to 90 minutes, we advise you to limit yourself to ten minutes.
Your Internet users are not all connected when you launch the video. A long Facebook Live allows enough time to capture as many prospects as possible.
10. Be natural
Be natural and able to interact live.
You cannot anticipate the comments of your Internet users and their reactions.
You have to adapt to them. Moreover, by being natural, by using your own gestures, you capture the attention of your audience more easily than if you remain stoic.
We are often more interesting when we remain ourselves