Breaking: Chelsea introduces a brand new kit and it comes without any shirt sponsor Fans react; Details
Breaking: Chelsea introduces a brand new kit and it comes without any shirt sponsor Fans react; Details
Chelsea have launched their new kit without a shirt sponsor.
The Blues cut ties with Three at the end of last season and have suffered a series a setbacks in their pursuit of a replacement.
A deal with Paramount+ was blocked by the Premier League after complaints from existing broadcast partners.
Then an agreement with betting firm with Stake was ripped up after protests from a section of the Chelsea support. However, BBC Sport is reporting the decision had already been made before the complaints.
In April, the Premier League announced that gambling sponsors would be withdrawn from the front of shirts by the end of the 2025-26 season.
Introducing our 23/24 @NikeFootball home shirt!
90’s inspired and shimmering in gold, celebrating 25 years since our iconic 97/98 season where we took home the UEFA Cup Winners’ Cup. #ItsA90sThing#ThePrideOfLondon
— Chelsea FC (@ChelseaFC) July 10, 2023
