Breaking: Chelsea introduces a brand new kit and it comes without any shirt sponsor Fans react; Details

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Breaking: Chelsea introduces a brand new kit and it comes without any shirt sponsor Fans react; Details

Chelsea have launched their new kit without a shirt sponsor.

The Blues cut ties with Three at the end of last season and have suffered a series a setbacks in their pursuit of a replacement.

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A deal with Paramount+ was blocked by the Premier League after complaints from existing broadcast partners.

Then an agreement with betting firm with Stake was ripped up after protests from a section of the Chelsea support. However, BBC Sport is reporting the decision had already been made before the complaints.

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In April, the Premier League announced that gambling sponsors would be withdrawn from the front of shirts by the end of the 2025-26 season.

Introducing our 23/24 @NikeFootball home shirt!

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90’s inspired and shimmering in gold, celebrating 25 years since our iconic 97/98 season where we took home the UEFA Cup Winners’ Cup. #ItsA90sThing#ThePrideOfLondon

— Chelsea FC (@ChelseaFC) July 10, 2023

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